5 Secrets to Make Customers Eager to Buy

This post covers the five secrets to making customers eager to buy your product.

1. They Don’t Need It (Need vs. Want)

If customers don’t feel the need for a product, it’s hard to drive them to purchase. Instead, making them strongly desire the product is more effective.

For example, in the case of cars, people only buy one necessary car, but they may want to own multiple luxury cars like Ferraris.

Keep providing new information to help customers make new judgments about their needs.

2. They Don’t Desire It (Creating Desire)

Emphasize the atmosphere, quality of life, and experiences that the product can provide, rather than the product itself.

For instance, when selling sprout vegetable salad, highlight aspects like enjoying harmonious family meals and the pride of giving pesticide-free vegetables to children.

3. They Don’t Trust It (Building Trust)

To build trust, balance social proof (customer reviews, ratings) with authority (research institutions, doctors, papers, patents).

Exaggerated advertisements can create resentment. Instead, be honest about the product’s shortcomings and educate customers by providing new standards.

4. There’s No Urgency (Creating Urgency)

Create a sense of urgency through early bird benefits, limited-time offers, and limited quantities.

Choose the appropriate method based on the product’s life cycle to effectively create urgency.

5. They Have No Money (Value Proposition)

Use strategies to increase the perceived value of the product and reduce the burden of payment.

Break down the price into smaller parts or clearly explain the cost to help customers understand the value of their investment.